HOD Media vs InstamojoFull Store vs Payment Links
A complete ecommerce platform at ₹299/month vs a payment-link-first tool — compared for Indian sellers.
Quick Answer
HOD Media (₹299/month, 0% commission) is a full ecommerce store platform — product catalogue, cart, GST invoicing, UPI/COD, and built-in Meta Ads. Instamojo is a payment-links and digital-product platform with a free tier that charges per-transaction fees; it suits digital product sellers and early-stage businesses that aren't ready for a full store subscription yet. Verify current Instamojo pricing on instamojo.com.
Feature Comparison
| Feature | HOD Media | Instamojo |
|---|---|---|
| Store type | Full ecommerce store | Payment links + basic storefront |
| Starting cost | ₹299/month | Free tier + per-transaction fee |
| Platform tx fee | 0% (HOD Media commission) | Per-transaction fee on free tier |
| Custom domain | ✓ included | On paid plans — verify on site |
| UPI / COD | ✓ native | UPI supported; COD varies |
| GST invoicing | ✓ built-in | Basic invoice support |
| Meta Ads integration | ✓ managed + self-serve | Not built-in |
| AI ad creatives | ✓ ₹50/image | Not available |
Pricing compared April 2026; verify current rates on each provider's site. USD prices shown as approximate ₹ equivalent at time of verification.
Instamojo pricing varies by plan — verify on instamojo.com.
Frequently Asked Questions
What is the difference between HOD Media and Instamojo?
Instamojo started as a payment links platform — great for one-off digital product sales or link-in-bio selling. HOD Media is a full ecommerce store platform with a product catalogue, cart, GST invoicing, and built-in Meta Ads tools. If you want a complete online store rather than just a payment link, HOD Media is more suitable.
Is Instamojo free to use in India?
Instamojo has a free tier but charges a per-transaction fee. Paid plans are also available — verify current pricing on instamojo.com. HOD Media's paid plans start at ₹299/month with 0% platform commission (you pay only the payment gateway's standard processing fee).
Can I sell physical products with both HOD Media and Instamojo?
Yes to both, but the experience differs. HOD Media provides a full store with product catalogue, inventory management, order tracking, GST invoicing, and COD — built for physical D2C commerce. Instamojo supports physical product selling but its roots are in digital products and payment links.
When is Instamojo a better choice?
Instamojo is a good fit if you sell digital products (courses, eBooks), need a simple payment link without building a full store, or are just starting out and want a free entry point with pay-per-transaction fees instead of a monthly subscription.
Build a real ecommerce store for ₹299/month
0% commission. UPI, COD, GST. Meta Ads included.
Also compare: HOD vs Shopify · HOD vs Dukaan · All Platforms