Instamojo cost comparison · India
Instamojo alternative in India: 5% + ₹3 vs 0% commission
Instamojo is known for payment links and simple stores. Lite and Starter charge 5% + ₹3 per prepaid order; Growth costs ₹14,999/year and charges 2% + ₹3. HOD charges 0% platform commission, includes WhatsApp order updates and costs ₹299/month after 3 free months.
| Plan or feature | Instamojo | HOD |
|---|---|---|
| Plan fee | Lite ₹0; Starter ₹6,999/year; Growth ₹14,999/year | ₹299/month after 3 free months |
| Fee on prepaid sales | Lite/Starter: 5% + ₹3; Growth: 2% + ₹3 | 0% platform commission; gateway fee applies |
| Growth integration | Order updates and cart nudges included | |
| COD and couriers | Check plan and setup for your workflow | COD and around 20 couriers included |
| GST invoices | Check plan details | Built in after GSTIN is added |
| Hindi/Hinglish voice AI | Not included in this comparison | Included |
Use ₹14,999/year for Growth. The provider displays a monthly equivalent; monthly billing was not confirmed. Source: Instamojo pricing.
Compare your estimated total cost
Example inputs: ₹1,00,000 monthly sales, ₹800 average order and 60% prepaid (125 orders, about 75 prepaid orders). The calculator applies Instamojo’s per-order charge to prepaid orders and assumes its stated percentage includes gateway processing.
Estimate your yearly store cost
Change the inputs to compare plan fees and platform charges. COD courier costs are excluded because they apply separately.
| Platform | Estimated yearly cost | Cost breakdown |
|---|---|---|
| HOD | ₹19,683 | 9 paid months; gateway on prepaid |
| Shopify Basic | ₹49,398 | ₹1,994/month plan + 2% platform fee + gateway |
| Instamojo Starter | ₹45,699 | ₹6,999/year; 5% + ₹3 on prepaid orders, gateway included |
| Instamojo Growth | ₹32,099 | ₹14,999/year; 2% + ₹3 on prepaid orders, gateway included |
| WooCommerce | ₹19,980 | ₹249/month first-year hosting research (16 Oct 2026); plugins excluded + gateway |
At these inputs, HOD is ₹29,715 lower per year than Shopify Basic.
Assumptions: gateway processing is estimated at 2.36% of prepaid sales (Razorpay 2% + 18% GST, checked 15 Oct 2026). Shopify adds its 2% Basic platform fee on prepaid sales. Instamojo fees are calculated on prepaid sales and include gateway processing; ₹3 is applied per prepaid order. HOD and WooCommerce add gateway processing to prepaid sales. WooCommerce hosting figures are research from 16 Oct 2026; plugins are excluded. Estimates only. Prices checked: 15 Oct 2026. Check each provider.
The estimate uses a prepaid-only fee assumption. If your agreement applies the fee to all orders, compare using 125 billable orders instead of about 75; Instamojo fees will be higher.
What you may miss
Instamojo offers payment-link and invoicing tools. Check which of those workflows your business uses before moving, and plan how you will handle existing payment links.
Compare all platform costs, Shopify vs HOD costs, migration options and HOD pricing.
Frequently asked questions
Can I keep my Instamojo payment links?
Payment links and store checkout are separate workflows. Check which links you need to keep active and update them if you move checkout to another platform.
How do I move my store?
HOD supports migration of store content. Share your store link, review the copied products and pages, then connect your domain. See /move.
How do KYC and payouts work on HOD?
HOD connects payment providers such as Razorpay, PayU or Cashfree under your own account. Complete the provider's KYC and payout setup with that provider.